© Laceless Design Agency 2023
To celebrate the kick off of this years Womens World Cup in Australia and NZ, we are challenging the community to design a future vision concept for a Womens Football Boot.
Womens football is an underserved yet exploding community.
82% of female players suffer regular discomfort from thier football boots and are 6x more likely to suffer acl injuries.
Driven through the lens of ADDITIVE make eg;
and focussing on key performance benefits of;
Showcase Additive capabilities within performance
Highlight Women’s performance needs and benefits
Identify a brand for the boot – that doesn’t necessarily need to currently make footwear or football boots but has a pertinent messaging or values.
Support the incredibly passionate community within Women’s Football as well as celebrating the hype and excitement of the Women’s World Cup 2023.
FREQUENTLY ASKED QUESTIONS
Q. Can I use brand logos in my submission?
A. Yes, as part of the brief, identify a brand for the boot – that doesn’t necessarily need to currently make footwear or football boots but has a pertinent messaging or values.
Q. Can I submit more than one design?
A. Yes, just ensure you #lacelesschallenge in each of your submissions.